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Running and promoting your spa are two different things.
That’s why it’s important to have a spa marketing plan that will highlight your most competitive features.
Blogs can help your SEO efforts and boosts your visibility on Google. It also creates valuable content to share on your blog and can help differentiate yourself from the local competition. If your community reads your content and views you as the most knowledgeable, they will choose to visit your spa over the local competition. Not only does having a blog help establish your brand as credible, but it also helps you generate more leads.
Leaving a review about your spa doesn’t always come naturally to everyone, no matter how satisfied they are with a business. Perhaps they don’t even know how important reviews are for your business, so make sure you let them know. Encourage them to review your spa business and services and let them know how much you appreciate it by thanking them.
When you use email marketing to reach your customer you are communicating straight to them in their personal inbox. You don’t have to hope your customers log into social media and see your post in their feed. Instead, your messages and promotions go directly to them. We recommend using an email marketing platform and setting up automation triggers based on your customer’s actions.
Speaking of visuals, the F&B industry heavily benefits from the use of eye-catching imagery online. F&B more about capturing people and traffic, creating sales-based content, and trying to show up for searches. Schema markup on your pages will help boost your SEO.
The first step in running any successful internet marketing program is to make sure your website is optimized. When a potential customer visits your spa’s website, they want to find your services easily, understand what your brand stands for, and evaluate how your services compare to the competition.
75% of all website traffic comes from Google. So, you can imagine how important it is to rank at the top of Google when customers search for your related spa services. Research proves that the higher up your site appears on Google, the more visitors your website will have browsing your offerings. SEO is one of the most effective ways to reach customers actively looking for local spa services.
Google Ads are known to increase foot traffic and brand awareness. Not only does it drive results, but it is also cost-effective as you can set your budgets on Google Ads based on what makes sense for your individual business goals and current revenue.
The easier you make it for people to book their spa appointments, the more appointments you are going to have. Using an online booking system for your spa business is a must. If you haven’t included it in your spa marketing strategy, you are losing appointments and revenue.
Hiring a marketing agency will not only save up time but also money. Working with a marketing agency is a cost-efficient way to create tangible results within a specific time frame. Yes, you’ll be spending money initially but compared to having a dedicated marketing team, you’ll be saving more in the long run when you factor in salaries, benefits, health care, vacation, sick days, training cost, and even marketing tools. Hiring a marketing agency removes all of these additional costs and will make it easier for you to manage budgets. Hiring a marketing agency is way more economical than hiring and training new employees. This is despite the fact that most people (or, at least, 27.3% of the folks we surveyed) consider insufficient budget a constraint when it comes to working with an agency. Basically, you are hiring a pro at a lower rate than hiring an entry-level person.
Outsource your marketing efforts to free up time. Marketing is an important part of any business. But as a business owner, sometimes it may not be your forte and that’s okay! When you hire a marketing agency, it will free up your valuable time so you can focus on what you do best whether that’s making executive decisions in the boardroom or developing an app.
Gain a fresh set of eyes to look into your business.If you’re confident in the value your business provides but find it difficult to reach more people that will benefit from it, then it may be time to rethink your marketing strategy. Working with a marketing agency will get you the perspective of experts so that you can create a rock-solid foundation for everything related to marketing. That can mean creating new marketing materials for a more consistent look and feel across your business or it can mean using new channels to reach a wider audience. Either way, it depends on what kind of business you’re running so it’s best to consult a marketing agency to see what your business really needs.
You can think of your marketing agency as your partner in crime. They’re there to listen to your ideas and give you professional feedback. It’s in their best interest to recommend and co-sign the most effective ideas. Your marketing agency will most likely know way more about whether or not something is a good idea than your in-house staff. Your employees may even be afraid to tell you when your idea is bad, which can cost you a lot of money.
A marketing agency can start as soon as hired. There’s no training. Or, think about the time you hired someone who was a bad fit and you had to terminate them months later. They know how to do their job from day one. Unlike with a new employee, no training is required.
As a digital marketing agency, we strive to understand our client’s business goals first. Then all decisions are made with those goals in mind. A shiny new website is worthless if it doesn’t help you reach your goals. You talk, we listen… then we throw in lots of ideas for improvement.
Visitor tracking allows us to quantify our success and see what is working and what is not. Monthly reports are emailed to you and full traffic data is available online anytime. We know that time is money in business, so we set realistic deadlines and stick to them.
We have chosen to only create one-of-a-kind web designs. Our goal is to position your business as a top player in your industry and surpass all competitors. A top-notch, professional web design boosts credibility with all customers and ultimately leads to future growth.
We believe in doing business with honesty, integrity and a sincere heart for others. We aren’t going to sell you something you don’t need. We won’t lie to get your business. We will treat you with kindness and respect. The way it should be (and far too often is not).
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