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KOL stands for Key Opinion Leader, which is also known as an “influencer” in the Western countries. Key opinion leaders are a spokesperson, a brand ambassador, or a thought leader. They are seen as having more importance and relevance than mass media because they are able to connect and relate to their audience.
Typically, the strategy of KOL marketing involves the partnership between the brand and one or more KOLs to distribute content featuring its products on international social media platforms like Instagram, Facebook and YouTube
It works just as you’d expect for influencer marketing: an influencer promotes a brand’s product and gets a commission based on sales through the influencer’s platform. This is a bit skewed in favor of brands since the influencer only gets paid for actual sales.
With effective fan page management, customers will easily access the most attractive promotions or superior products of the business. Especially, when there are special events such as birthdays or holidays, businesses can send greetings and gratitude without spending too much effort and money.
Posting reviews on social media such as Facebook, Instagram, Tiktok, Zalo, etc.
Livestreaming how to use a product on Facebook Live, YouTube, and other channels.
Tagging or sharing relevant posts.
Posing with a product in a digital or print ad.
With effective fan page management, customers will easily access the most attractive promotions or superior products of the business. Especially, when there are special events such as birthdays or holidays, businesses can send greetings and gratitude without spending too much effort and money.
Normally, users will tend to surf the message board to update the latest information and events. The appearance of a post on a page between individual statuses will bring a different feeling. At the same time, appearing many times on users’ message boards will improve brand recognition, and help users get acquainted with and remember your products. With attractive, quality posts that are updated every day on the fan page, businesses can increase their ability to reach target customers on the online platform.
With effective fan page management, customers will easily access the most attractive promotions or superior products of the business. Especially, when there are special events such as birthdays or holidays, businesses can send greetings and gratitude without spending too much effort and money.
Content Writing, editing, and developing content, images, and videos for pages.
Monitor, control, and respond to customer comments and messages.
Control orders, delivery processes, and freight services.
Check and protect the security and safety of the page. Plan and strategize to help the page grow.
Monitor and analyze competitors' fan page development strategies.
Evaluate, analyze and report the status of page activities.
Every influencer marketing campaign should begin with the brand setting campaign goals. What are you trying to achieve with your influencer marketing? This will significantly affect the type of person you choose to work with to promote your campaign.
If you aim to promote awareness of a social cause affecting youth, and you have a sizeable budget, you may well benefit from working with high-level KOLs/celebrities such as Katy Perry or Justin Bieber. They speak to the youth you are trying to target. If your cause is important, enough Bieber or Perry might even mention it during a show, or in one of their media appearances. They are sure to refer to it in their social posts (and both have massive followings). Just be aware that their engagement rates are incredibly low.
However, if you were hoping to use influencer marketing to sell baby clothes to new mothers, using either of those superstars would be an incredibly expensive venture for the return you were likely to receive. If you were to spend that budget on hundreds or thousands of micro-influencers, who targeted the mommy market, you would probably be happier with your ultimate results.
Similarly, if you were a young horror writer, you undoubtedly love to receive an endorsement from Stephen King. However, he is unlikely to make money to give you a good review if your book isn’t particularly chilling. Moreover, if your book were that good, King would probably tweet enthusiastically about it free, anyway
It’s time to get to the nitty-gritty of an influencer marketing campaign.
Analysis
We don’t jump to action right at the time a request comes in. An analysis before any action will increase the success rate and avoid any unpleasant surprises.
One reason leading to influencer campaign failure is a mismatch between a customer’s detailed brief and the influencers’ style or perceived image. The company’s starting reputation earned by previous marketing campaigns in the eyes of targeted social audiences is also another factor.
Target Audience Research
The first action is to get to know the market and targeted audiences. You need to know the battlefield before shooting the first arrow. For companies aiming to make their name in the Vietnam market, we help you learn about the market and local people’s behaviors before exploring competitors’ tactics, key opinion leaders, and top talks relevant to your content.
Strategy Formulation
Goals, KPIs, budgets, processes, and timelines need to be discussed in detail and agreed on. You may also consider combining your influencer marketing campaign with other social media or content strategies to amplify the content’s effectiveness.
Influencer Search & Outreach
Influencers can be divided into 3 levels based on the number of followers: macro influencer, micro-influencer, and nano influencer. Depending on the consumer group size you want to impact, you may need to rely solely on one type or create a mix.
When we have built a list of top influencers in your niche with specifics such as demographic match, style, main communication channel, number of followers, etc., it’s time to connect with them as long-term strategic partners, not just a sort of corporate communication channel.
Want to increase sales, and increase traffic for social media or don't know how to write SEO content for pages.
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Lack of staff to manage social media and want to save on hiring costs effectively.
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