Google AdWords is Google’s advertising solution and program for businesses to advertise on its many products and wider search network.
Of the $147 billion that the company fetches in revenue, the search engines account for $108 billion. Thanks to its advertising tools that let you target users across platforms like YouTube, Maps, and third-party websites, it’s the market leader in online advertising.
If you’re a small business owner or the marketer of one, you can use the tool in the following ways. Nearly 65% of all small and mid-sized companies are using Google Ads to bolster their business. You need to hop on that bandwagon, else you run the risk of losing out to your competitors.
Does your target audience consist of active internet users? Do you want your business to have a better online presence? Are you content with the results of your company’s SEO practices?
If you need all of things above. Yes 1000% your business need Google Ads.
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
You can get other valuable data, including how much it costs you, on average, for advertising that leads to your customers’ online purchases or phone calls.
And you can also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.
Google Ads also offers you tools to easily manage and monitor accounts.
If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It lets you easily view and manage all of your Google Ads accounts from a single location.
Google Ads offers different ways of targeting, which we’ll go over in more detail later. For now, here’s a look at the choices that you have with online ads that can make your marketing campaigns even more targeted:
– Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
-Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
Age, location, and language: Choose the age, geographic location, and language of your customers.
Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
-Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
When running Google Ads ads, it is necessary to have a website with full business information, services and products the business is selling. Website is like a “face” of a business, the better the website, the higher the effective conversion rate.
When installing Google Ads ads, experts need to have good advertising skills and experience to avoid wasting advertising budgets. The Google Adwords tool calculates the cost based on the industry, the bidding price, so the conversion cost is quite high if the expert running Google Ads ads is not experienced.
Grow Rich is an agency with many years of experience in building, developing, orienting, and designing development processes for businesses in many different fields.
We optimize efficiency and cost when building Facebook ad campaigns. Transparent Google advertising costs, including full and public cost vouchers when customers run Facebook ads.
We are the official partner of Google for many years with a large number of customers running ads and many places such as the US, Canada, Australia, European, and Vietnam,…
Our team includes Google advertising experts, Professional Designers, SEO content editors for search keywords, and advertising measurement experts.
We build effective Google advertising strategies, suitable for budget, and brand vision.
We know that time is money in business, so we set realistic deadlines for ourselves and for our clients and stick to them. We communicate constantly with our clients to give them updates as we progress and get projects launched by the agreed launch date.
Contact us to work with a results-driven